November is Long-Term Care (LTC) Awareness month, and your clients need you to start a LTC conversation with them.


​Why? Because 70% of those age 65 or greater will need it in their lifetimes, and for those that do costs associated with LTC can drain their life savings and take a toll on family members who unexpectedly must serve as caregivers.
Planning for long-term care expenses can be overwhelming for clients—and challenging for advisors. Although clients may not want to envision themselves in a compromised state of health, they do want advisors to explain how to help keep their finances and their families secure, even in the face of a long-term care event. 
Below are resources you can use with your customers to help simplify complex decisions, and to help them begin to make plans and decisions about how they’ll receive elder care.
If you’d like discuss more on this topic, click here to schedule an 30 min appointment.