In an effort to help you identify the right prospects, Mutual of Omaha initiated a research project to get into the hearts and minds of long-term care buyers. They surveyed their own long-term care policyholders as well as people who own policies from other companies. And they conducted focus groups made up of long-term care buyers and non-buyers. They wanted to know who they are, why they buy (and why they don’t), how they prefer to buy and what steps they take to educate themselves before making a buying decision. We also wanted to know how they feel about long-term care insurance and how much they understand about the risks they face if confronted with a long-term care need. To learn more about their findings, click here.
Click here for a brief client-approved recap of Lincoln's observations on markets and volatility for November 2016.
Using Life Insurance to Protect Affluent Client Assets