How you discuss long-term care coverage may depend on the client's wealth. A new white paper shows how dividing clients into wealth tiers and focusing the discussion on each tier's needs and challenges may make the LTC conversation easier and more successful for all of your clients.
White Paper: Standing Out in the Digital Marketplace
Many producers in the field hear digital marketing is important to being successful and panic. They immediately assume social media is the topic. Digital marketing, though, is not just social media, and it’s not just internet marketing. Digital marketing is simply the next set of tools that will carry your core messaging in new and different ways. The message and what you bring to the table stay consistent, but digital marketing now offers you new vehicles to get your words to a broader audience. Standing out in a digital marketplace
New Lincoln Financial Video Helps Consumers Understand Life Insurance
For consumers wondering if life insurance is right for them, Lincoln Financial has a new video to help better understand this solution’s value and how it fits into their larger financial planning goals. Watch video.
Back-to-School = Back to Chaos?
Help your clients take control of back-to-school costs, which have risen 28% over the past decade. This handy infographic offers up 10 tips that are well worth sharing.
How to Convert Satisfied Clients into Raving Fans
This white paper offers a number of suggestions to help you strengthen client relationships and improve your retention rate through ongoing engagement. At the same time, it will help you develop strong advocates and even a few raving fans from within your existing clientele. By using the ideas discussed in this paper, you’ll help improve your odds for long-term success in the insurance industry. Read more.